How do different forms of screen media help perpetuate ageist narratives?
It’s a mantra that seems to permeate every generation as a subtle sigh of resignation. This sentiment is deeply rooted in societal beliefs, suggesting that ageing results in a deterioration of self - a notion instilled in many from a young age. It’s not just about the physical aspect either, it’s about the mental and emotional shifts that are expected, almost demanded, from people as they age.
This publication emphasizes the urgent need to address ageism, advocating for a more inclusive society where older individuals are valued for their true worth. By recognizing the beauty of ageing rather than focusing on its perceived downfalls, we can foster a more empathetic and respectful attitude towards ageing. I hope you are willing to open your mind to a new view on ageing and, most of all, I hope you age happy.
Get AccessAgeism is perpetuated by societal attitudes, stereotypes, and biases that lead to discrimination against older people. The study "Ageism, Healthy Life Expectancy, and Population Ageing: How Are They Related?" suggests numerous potential factors that influence ageism (Officer et al., 2020). While the study found that ageism cannot be distilled to a few root causes, some factors, such as the economic state of a country and gender, correlated to heightened ageist beliefs.
I propose that screen media is yet another factor that influences ageist perceptions. With the amount of media we consume on a day-to-day basis, it is important to reflect on how we internalize its messaging.
Exhibit A
My Big Fat Greek Wedding. Directed by Joel Zwick. 00:16:52
Exhibit B
LinkedIn Campaign "No One Knows What You Do".
Exhibit C
Replenix Ant-Aging Cream Advertisment found on Instagram.
(spoiler alert: it’s quite beautiful)
