Impact of Ageism: Psychological, Physical, & Financial Wellbeing
Ageism is clearly prevalent in film and advertising, presenting itself in the form of underrepresentation and misrepresentation of people over 50. Older people are systematically portrayed as incompetent, grumpy, lonely, and confused; they end up marginalised and portrayed as dependent and cognitively impaired. This age-based prejudice manifests in how society dismisses older adults, and terms like “elderly,” “geezer,” “senior,” “senile,” imply the existence of a homogeneous and inferior group.