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Robinson’s research in “The Portrayal of Older Characters in Disney Animated Films” exemplifies the pervasive nature of ageism beyond the realm of live-action cinema, extending into animated movies that form a significant part of childhood experience. While they found that a majority of the animated films they reviewed positively portrayed older adults, the findings were still troublesome (page number). A noteworthy portion of character portrayals still mirrors the stereotypes that perpetuate ageism. According to the research, “25% of the characters [were] shown as grumpy, 12% as evil or sinister, 8% as helpless, 3% as senile or crazy, and 2% as the object of ridicule,” (Robinson 209). From an early age, audiences are exposed to, and potentially influenced by, narratives that frame ageing as a negative process. Considering this context, negative attitudes toward ageing and older adults are hardly surprising.
Furthermore, those working in the film industry argue that ageism within the industry has not only persisted but, in some cases, worsened1. This internal perspective is critical, as it highlights the systemic nature of ageism in entertainment, affecting not only on-screen portrayals but also off-screen practices. The ageism within the film industry is indicative of a culture that consistently undervalues older individuals, both in fictional narratives and in the workplace. Addressing the mechanisms that fuel ageism requires a shift in perspective, recognizing the beauty of ageing and the true value of older individuals.
Robinson et al. (2007). The Portrayal of Older Characters in Disney Animated Films. Journal of Aging Studies - J AGING STUD. 21. 203-213. 10.1016/j.jaging.2006.10.001.
01. Eisenberg, Richard, et al. “Ageism in the Media: An Insider’s Perspective.” ASA Generations, 21 Sept. 2023, generations.asaging.org/ageism-media-insiders-perspective.